An extension, or complement rather, to the long-standing L.L. Bean line.
Touted to use, "L.L. Bean's classic style elements and give them a new, modern look that's meant to be slimmer, hipper and more urban but not a radical departure from L.L. Bean's traditional tartan plaid shirts, thick sweaters and rubber-soled hunting boots."*
Coming March 2010.
Going to sell like hotcakes.